
When we unlock access through ecosystems, innovation doesn’t just scale—it transforms communities.
Gena Goh has made it her mission to activate technology as a force for impact—by amplifying the voices, solutions, and talents of others across Microsoft’s global partner ecosystem.
In 2020, she launched the #BuildFor2030 Initiative, a movement that enabled startups and partners to co-innovate with Microsoft in support of the UN Sustainable Development Goals. Through hackathons, marketplace spotlights, and targeted campaigns, Gena helped elevate hundreds of partner solutions that empower customers to become more energy-efficient, manage climate risk, and improve digital accessibility with AI.
But Gena’s impact goes far beyond driving tech innovations. She understood that access isn’t equal—so she changed the equation. By advocating for Microsoft to sponsor partner-led community organizations, she helped drive digital skilling and professional development initiatives that reached thousands of women. Her leadership has created pathways that are inclusive, measurable, and lasting.
“As we navigate the changes of the AI era, let’s keep creating pathways for access and opportunity, and enable communities to adapt, benefit from these new capabilities, and thrive.” — Gena Goh
Gena’s approach is grounded in three strategies: create momentum behind a purpose, build a platform that enables access and innovation, and tap into partners and community to expand impact. She doesn’t wait for change—she builds the systems that make it possible.
And today, Gena is focusing her attention on enabling teams and organizations to be at the forefront with cy
bersecurity solutions and stay protected.
Gena’s legacy is one of activation and amplification—turning collaboration into outcomes and partnerships into power. By opening doors, she’s helping women and innovators around the world walk through them—and thrive.
About #empowHER50 campaign
This campaign celebrates women leaders at Microsoft, past and present, who have been instrumental in democratizing access to technology, opportunity, and growth. By honoring their contributions over the last half-century, this campaign highlights stories of resilience, innovation, and inclusivity. Through digital spotlights, a commemorative coffee table book, live recognition events, and more, the campaign inspires collective action toward achieving equitable societal goals. To learn more about empowHER50, please visit https://womenincloud.com/empowHER50
To learn about Microsoft 50th celebrations: https://news.microsoft.com/microsoft-50/