On Thursday, July 14, the Women in Cloud community engaged in #WICxINSPIRE, presented by Kyndryl. Where we reimagined the use of hyperscaler cloud marketplaces to drive digital transformation and a new route to market.

Emcee Sonia Dara, Chief of Staff at Microsoft, created a warm welcome at the stage. Chaitra Vedullapalli, Co-Founder & President, Women in Cloud and CMO, Meylah and Sheetal Rishi, Senior Partner, Cloud Engineering & Development at Kyndryl brought important information and contagious excitement of strategic partnership with Women In Cloud within the Opening Remarks.

Then our Keynote, Jacqueline Woods, EVP & CMO at Teradata, brought us Leading Strategic Partnerships with Hyperscalers with audience Q&A led by Michelle Pruitt, Principal Program Manager, Microsoft & Women In Cloud Board of Advisor. 

The CXO Panel: Mastering Co-Sell GTM with Hyperscalers with Gail Mercer-Mckay, Vince Menzione, Amy Bray, and Annemarie Dev, moderated by Sharan Hildebrand. This panel showed you how to make sure that you have all the right factors in place before launching any new products or opening any new channels.

Then we went to Bootcamp! #CloudFounders Bootcamp began with Christine Puccio, VP, Global Cloud Alliances & GTM Programs, JFrog and Chaitra Vedullapalli led us through a Fireside Chat on “Leading Co-Sell Product Launch Strategies with Hyperscalers.” Then Chaitra Vedullapalli, led the workshop “How to Secure Funding For Eligible GTM Strategies from Hyperscalers” with proven tactics for your GTM strategy.

Next we celebrated the finalists and winners for the #empowHERaccess 2022 awards, Emceed by Amy Protexter, Senior Vice President, North America Marketing at Insight. We had wonderful award presenters from our sponsors: Camille Geiger from Boeing for the Cloud Advisor of the Year Award Presenter; Regina Manfredi from Teradata for the Supplier of Year Award Presenter; Andrea Perkins from Insight for the Digital Transformation Project of the Year; Dikasse Zalla from Avanade for the Investor of the Year Award; Katie Franzen from Accenture Women in Technology Outstanding Leadership Award.

Congratulations to the winners: Gena Goh, Beth White, Neal Dempsey, Ashley Miller, Elif Tutuk!

 

Then we joined our masterclass of advisors for intimate roundtable discussions on: Tech Leadership Roles, Executive Leadership and Presence, Tech Platforms, Business Partnerships, and Business Conversations. Thank you to our advisors: Nehal Mehta, Sreelakshmy G, Colleen O’Brien, Dhaval Shah, Sandhya Parameswara, Shirelle Francis, Anamarie Franc, Sahiti Bayana, Keri Smith, Geetha Gandhi, Ebony Burroughs, Amina Sartaj, Laura Sewell, Natasha Eichman, and Emily Colby.

Keep an eye for WIC’s next exciting initiatives:

Announcing the first WIC 100 Influencer NFTS! 

  • Get your WIC Influencer Limited 2022 Edition NFT: Pre-Order Now! 

The Exclusive Gold Edition NFT Includes Access to:

  • Annual Access Pass
  • WICxIcons Celebration Dinner
  • #WICxSummit2023 Speaker Opportunity

 

Do you remember a time when you were so excited about something that you didn’t know how to share all the details to get others excited?

Well, here at Women In Cloud we are going through that same type of excitement, and we completely forgot to share all the details to get our community just as excited!

Last week, we launched our marquee Cosell GTM and content development campaign called the #WICxTop100. The entire campaign is designed to help women tech founders build, plug, and play GTM content during the busiest season of the year, all while making it easy to participate in the upcoming 4 month campaign.

The intention behind this campaign is recognizing that building cloud cosell GTM is very expensive (usually costs over 20K or more), labor intensive (usually one to two resources), and many founders do not have the digital marketing experience needed. After having many conversations, the community came together to pull an integrated hybrid campaign that focused on the following benefits:

  1. Brand Development and Awareness : provide assets to easily build brand within the tech industry
  2. Customer Demand Generation : invitations to events and experiences to meet people
  3. Build Partnerships with Hyperscalers and Channel Partners : connect to hyperscaler programs to establish partnerships
  4. Generate Lead via Marketplaces : showcase SAAS solution and offers to attract customers
  5. Increase knowledge to become world class entrepreneurs

Now the question is how does it work?

  1. To take advantage of the #WICxTop100, our plug and play GTM engine you need to take ACTION. This means you need to signup to be invited to engage in the Cosell activities. Signup here.
  2. Once you signup, you will be invited to participate in the many GTM activities.
  3. You will also be given a dedicated template to create your content so we can jointly promote to create access to customers, partners and future employees.

What can you create through this campaign?

Here is a list of assets you can develop. It is up to you and your company to decide what outcomes you want to accomplish.

  • Joint Press Release
  • Blog Post – Sharing Insights
  • eBook or High Value Asset
  • Customer Offer on marketplaces
  • Solution Spotlight and Demos
  • Webinar Content
  • Customer List
  • Partner List
  • Press Kit – You and/or company
  • Email Nurture Campaign
  • Formulate a Perfect Solution Narrative
  • Cosell Messaging Framework
  • Philanthropic Story and more

What will you receive when you participate in the #WICxTop100 Founder Campaign?

  • Get educated: 4 hour bootcamp on Building Cosell Partnership with Cloud Hyperscalers
  • Meet Influential Executives at the #WICxIcons 2022: Executive Dinner at Seattle, WA
  • Get seen by Fortune 1000 companies – Top100 Enterprise Ready Cloud Solutions List
  • Get featured on Industry stages and community stages
  • Create unique content for your business
  • Get invited to participate in Microsoft #Buildfor2030 Hackathon and opportunities
  • Monthly roundtables to meet fellow women tech founders and explore joint partnerships to scale
  • Connect with Boeing, Accenture, Insight, Microsoft, Avanade, Teradata, Google and more
  • Get invited to participate in Cloud Accelerator 8.0

What is the roadmap for me and my company to participate?

Every experience that is design is to help you achieve goals within your GTM plan.

No alt text provided for this image

Wondering? If you are ready or not?

Take a free Cloud Cosell Marketing Assessment.

It takes 15 minutes but you will know the reality of how much you need.

If you see lot many reds and oranges, then you are 100% ready to participate.

Actually, the reality is that you need it more than anyone else. It is an indication that you must invest in GTM activities.

What are the qualification criteria for selection?

  • Companies with at least one woman in the C-level role with decision making power in the company
  • Based anywhere across the globe
  • Solution Built on Cloud Hyperscaler platform such as Microsoft Cloud, AWS, Google Cloud, Salesforce, IBM Cloud and/or AliCloud.
  • Those targeting enterprise opportunities in any industry sector with a potential to scale
  • Must be in business for one year with one pilot customer and developed a cloud solution
  • One or more of the business’ solutions directly impact one or more of the 17 UN Sustainable Development Goals (SDGs)
  • Looking to Cosell their solutions through Microsoft, Google, AWS, IBM, Salesforce and their distribution channels

What will it cost?

  • $129 plus 3.49% processing fee to get access.
  • Deadline to apply : Oct3rd, 2022

Where can I signup?

Learn more here: https://womenincloud.com/wicxtop100/

Apply Here: https://womenincloud.submittable.com/submit/231817/wicxtop100

ESG – Three simple letters that will continue to have a tremendous impact on the way we do business today. 

Understanding our environmental footprint, advances in social infrastructure and progress in governance and policy-making are the critical backbone for the way we tackle some of the world’s great challenges.  This is the new gold standard for global business.  Whether you are the CEO or executive for a Fortune 100 company, large enterprise or even a small to mid-sized business, ESG is changing the landscape for all of us to build a more inclusive, sustainable and ethical economy that benefits everyone, including generations to come.

5 Reasons Why Every CEO Needs to Know Corporate ESG 

According to Dell, Deloitte, Microsoft and other industry thought leaders, here are the top reasons why every CEO and future leader need to know ESG:

  1. Builds trust and stakeholder value – A company people can build and stand for trust and believe in is a company clients, customers and stakeholders will support. ESG practices and operating models empower businesses to develop strong partnerships across their communities and value chain, and help ensure all stakeholders are considered as a key part of any solution. Harvard Business Review reported that workers at companies where trust is high report 106% greater energy in the office, 74% lower stress levels, 76% greater engagement, and 50% more productivity than their peers at low-trust businesses.
  2. Manages effective compliance, policy and regulatory practices – All businesses are affected by some or other forms of regulations depending upon the markets they operate. The business with strong ESG measures, especially on Governance, invite less scrutiny from the regulators and have greater operational freedom. They also face less pressure from climate change from activists, employee unions etc. The consumers also prefer such brands too. For example, Starbucks introduced “Starbucks China Parent Care Program” in 2017 which provided health coverage to over 10,000 parents of Starbucks’ employees in China. It was seen as a strategic move as Starbucks planned to expand in China amid the growing trade dispute between USA & China.
  3. Reduces cost, mitigates risk and increases productivity – Companies which choose to use more sustainable methods of production and manufacturing tend to be more efficient and reduce their costs. One such example is Nestlé, which announced that it will invest up to USD 2.1 billion by 2025 to shift from virgin plastic packaging to food-grade recycled plastics and the development of other sustainable packaging solutions. This will not only help it cut its carbon footprint but also save it from non-compliance costs among different geographies where it operates and have stricter laws related to the use of plastic packaging.
  4. Attracts and retains top talent – With 50% of the world’s population under 25 and the pandemic changing the face of the marketplace in all industries, attracting the right talent has become a job unto itself. However, ESG is creating new opportunities to transform that process. Strong companies with good ESG scores attract better talent and have longer retention. Having a clear sustainability, social and diverse mission and vision generates an internal sense of pride among employees. The younger generation prefers to work for companies with stronger commitments towards society. As per a study by Cone Communications on Millennial Employee Engagement in 2016, 64% of Millennials consider a company’s social and environmental commitments when deciding where to work.  And this is just the beginning.  CEOs must think about succession planning and how to accommodate the dynamically changing workforce mindset.
  5. Creates meaningful global impact through innovation – In a post-pandemic world, innovation that creates impact has become a cornerstone for successful brands to thrive.  The great news? The opportunities for ESG are endless. Prior to COVID, only one third of companies reported that social impact was a core pillar of their business.  Now, that number has shifted greatly as more and more leaders see the value in ESG impact-related initiatives that are adding to global recovery. In essence, companies that are adopting ESG operating models can improve people’s lives through healthcare, education, sustainability and digital inclusion, among a host of other topics, enabling companies to double-down on core values and act boldly to create real change for the success of their business and society.

In response to the growing awareness of ESG, Women in Cloud (WIC), a community-led economic development organization, launched their WICxLEAD program, designed to empower corporate women and entrepreneurs to ignite economic access. 

Over a six-week, 25 purpose-driven women scholars will learn how to be among the first to lead and influence digital transformation projects through cloud and AI technology, teaching them how to grow their executive presence, personal brand identity, public speaking impact, global access creation and community development strategies giving them a powerful platform to accelerate as industry ESG influencers and purpose-driven leaders.

The uniquely created accelerator program will help corporate women find and define their leadership purpose and create impactful ESG strategies, operating models and reporting mechanisms that support women tech entrepreneurs in the supplier ecosystem. Scholars will also gain access to a global network while learning from industry experts to accelerate their influence and market impact.

This leadership program is open to women-led companies and corporations looking to develop their women leaders. Applications are open until Jul15, 30, 2022. To learn more about the WICxLEAD program and secure your spot visit: https://womenincloud.com/wicxlead/.

NASDAQ said it very well in a recent article. Environmental, social and governance issues should be a top concern of corporate management and boards. There was a time when a public stance on ESG issues was a public relations tactic. However, in today’s rapidly changing business climate, attention to ESG issues is becoming critical to long-term competitive success. Welcome to the next generation of global business standards. 

This is the power of how three simple letters are architecting the future of economic success for top brands who want to create the greatest impact possible.

WIC Million Dollar Partnership Challenge

Standing out in the $7 trillion cloud industry is no easy feat—in fact, 98% of women are unable to get access to corporate contracts and capital investments. 

That is why Women In Cloud is ecstatic to announce the Million Dollar Cloud Partnership 3-Day Challenge from June 22nd to June 25th, 2022. 

This challenge is designed to take women technology founders’ businesses to the next level and help them achieve the impact they have always dreamed of. 

Through a series of live webinars and editable workbooks, participants will become experts in strategic co-selling with cloud hyperscalers, develop a collaborative mindset that facilitates strong partnerships, gain access to new B2B SaaS investors, acquire skills in marketing and brand promotion, request warm introductions, and more! 

This challenge will cover a range of topics that promote professional and personal development:

  1. Collaborative Mindset
  2. Investor Access
  3. Co-Sell Solution Identification
  4. Brand Visibility

In addition, participants will meet and learn from industry leaders such as Chaitra Vedullapalli, Gillian Muessig, Rajeev Kapoor, Christine Puccio, Karen Fassio, and more!

Don’t miss out! Secure your ticket today! 

See the exciting schedule below:*

  1. Tuesday June 21st 11:00 am – 12:00 pm PT: Kickoff : Collaborative Mindset Through The Power of Trust (BONUS SESSION)
  2. Wednesday June 22nd 11:00 am – 12:00 pm PT: Access to Investor and Investments
  3. Thursday June 23rd 11:00 am – 12:00 pm PT: Cosell Solution Development with Hyperscalers
  4. Friday June 24th 11:00 am – 12:00 pm PT: Brand Visibility & GTM Plan

*Note: You are NOT required to attend every session. Ticket grants access to ALL sessions.

For more information on Women In Cloud’s 3-Day Million Dollar Cloud Partnership Challenge, click here

On May 6, the Women in Cloud community joined together as we hosted a premier #WICxFortune100 Lunch and Learn with Microsoft. This series is a networking experience designed to open the doors for leading fortune companies and brands to connect with technology business builders. This intimate learning series offers a space to learn about how to do business with Microsoft, understand their company culture, and get access to decision makers & procurement officers. 

Fortune L&L Session Microsoft

To begin the event, Chaitra Vedullapalli, Co-Founder and President of Women in Cloud (WIC) set the stage delving into the impact of the partnership between Microsoft and WIC, focusing on important topics such as:

  • Driving an Inclusive Digital Economy by accelerating representation of 50% of population (women) that were left out in the $7 Trillion cloud opportunity
  • Cloud Skilling – Providing 1,500 cloud scholarship and First Cloud Center of Excellence
  • Inspire fortune brands and other companies to partner strategically to accelerate Corporate ESG efforts
  • Digital Co-Selling with Microsoft & access to Community PDM
  • Cloud Marketplace – Diversity Lens on The Marketplace
  • Voices for Innovation – Policy Advocacy

Watch Empowering Women in Tech keynote with Charlotte Yarkoni here:

Following Chaitra Vedullapalli’s Opening Remarks, an inspirational Keynote: Empowering Women in Tech was led by Charlotte Yarkoni, President, Commerce + Ecosystems at Microsoft.She shared the impactful statistics that less than 2% of software startups in the USA feature a woman founder, and the Covid-19 pandemic will increase the time it will take to close the digital gender gap by 36 years. As a strong advocate for girls, young women, and women to be in STEM, Charlotte explained how diverse companies generate more innovation and better financial results than non/less diverse organizations.

The attendee chat feed was filling fast as the community quickly resonated with Charlotte. 

These alarming statistics call for change, showing how important workplaces and allies are to creating economic access and opportunities for all. Charlotte showed us how Microsoft values creating a healthy ecosystem for employees, partners, and customers to empower every person and every organization on the planet to achieve more. Microsoft is committed to creating a culture where diverse perspectives are invited, where inclusive behavior and authenticity are the norm, and everyone is empowered to bring their true self to work. Microsoft has implemented multiple programs to create access for women, such as a program supporting women founders in their end-to-end start-up journey, and a mentoring program to pair women employees at Microsoft with women founders. Through collective action, we can foster women’s talent in tech, which is a critical component to growing women’s presence in technology.

Watch the Inclusive Economic Opportunity Panel here:

Next, we excitedly introduced the Inclusive Economic Opportunity Panel: Talent, Business Development, and Supplier Diversity with moderator Diego Rejtman – GM, Developer Relations at Microsoft, Mazhar Mohammed – CVP, Partner & Seller Experience at Microsoft, Jaci Santos Shibao – Tech and Sales Strategy, GPS Sr Director; WAM ERG Co-Chair at Microsoft, and Shara Holliday – Sr Director, Procurement at Microsoft. 

 

The attendees were heavily engaged in the conversation via the chat, making this panel highly interactive for the audience. The panelists provided numerous words of wisdom to the audience regarding the Microsoft workforce, partnerships, customers, and resources for entrepreneurs to be positioned for supplier diversity opportunities —  giving the attendees a realistic look at how Microsoft values and celebrates a diverse ecosystem. 

A unique component of the #WICxFortune100 Lunch and Learn Series is the Cloud Solution Showcase, where we feature two entrepreneurs and their solutions for the marketplace. This month, Lucy Flores – Elyon International, and Natasha Tetruyeva – eKidz.eu were brought to the stage to bring awareness and education to their companies. 

Watch Elyon International Inc here: 

 

Watch eKidz.eu here: 

Closing out the session, but definitely a community favorite, was the Roundtable Advisor Experience where leaders in Microsoft met face to face (virtually) with attendees and discussed important topics: Leadership & careers, Changemaking for inclusive growth, Women thriving at work, Skilling opportunities, Supplier diversity, Marketplace engagement, and Hiring & culture.

Featuring Microsoft Roundtable Advisors: 

  • Diego Rejtman – GM, Developer Relations
  • Gena Goh – Channel Inclusion and Impact Strategy Lead, Global Partner Solutions
  • Jaci Santos Shibao – Tech and Sales Strategy, Sr Director, Global Partner Solutions; Women at Microsoft ERG Co-Chair, Microsoft
  • Debbie Uttecht – Partner Marketing Lead, Worldwide Learning
  • Joel Gillespie – Program Manager, Supplier Diversity
  • Madiha Khan – Engagement Lead, Commercial Marketplace Services
  • Michelle Shafer – Sr Talent Acquisition Manager, Talent Acquisition 

Watch the Introduction to the Roundtables and the event Closing Remarks to catch a glimpse of this experience.

As the highest registered and attended #WICxFortune100 Lunch and Learn in the series, this event impacted greatly the Women in Cloud community. With outstanding engagement on social media (Tracie Cobian) and in the event chat (Stacy Tatem), WIC encouraged this behavior with gift cards giveaways. 

Useful Resources: