WICxInspire 2022 Recap: Adoption of Cloud Marketplaces As A New Route to Enterprise Market

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On Thursday, July 14, the Women in Cloud community engaged in #WICxINSPIRE, presented by Kyndryl. Where we reimagined the use of hyperscaler cloud marketplaces to drive digital transformation and a new route to market.

Emcee Sonia Dara, Chief of Staff at Microsoft, created a warm welcome at the stage. Chaitra Vedullapalli, Co-Founder & President, Women in Cloud and CMO, Meylah and Sheetal Rishi, Senior Partner, Cloud Engineering & Development at Kyndryl brought important information and contagious excitement of strategic partnership with Women In Cloud within the Opening Remarks.

Then our Keynote, Jacqueline Woods, EVP & CMO at Teradata, brought us Leading Strategic Partnerships with Hyperscalers with audience Q&A led by Michelle Pruitt, Principal Program Manager, Microsoft & Women In Cloud Board of Advisor. 

The CXO Panel: Mastering Co-Sell GTM with Hyperscalers with Gail Mercer-Mckay, Vince Menzione, Amy Bray, and Annemarie Dev, moderated by Sharan Hildebrand. This panel showed you how to make sure that you have all the right factors in place before launching any new products or opening any new channels.

Then we went to Bootcamp! #CloudFounders Bootcamp began with Christine Puccio, VP, Global Cloud Alliances & GTM Programs, JFrog and Chaitra Vedullapalli led us through a Fireside Chat on “Leading Co-Sell Product Launch Strategies with Hyperscalers.” Then Chaitra Vedullapalli, led the workshop “How to Secure Funding For Eligible GTM Strategies from Hyperscalers” with proven tactics for your GTM strategy.

Next we celebrated the finalists and winners for the #empowHERaccess 2022 awards, Emceed by Amy Protexter, Senior Vice President, North America Marketing at Insight. We had wonderful award presenters from our sponsors: Camille Geiger from Boeing for the Cloud Advisor of the Year Award Presenter; Regina Manfredi from Teradata for the Supplier of Year Award Presenter; Andrea Perkins from Insight for the Digital Transformation Project of the Year; Dikasse Zalla from Avanade for the Investor of the Year Award; Katie Franzen from Accenture Women in Technology Outstanding Leadership Award.

Congratulations to the winners: Gena Goh, Beth White, Neal Dempsey, Ashley Miller, Elif Tutuk!

 

Then we joined our masterclass of advisors for intimate roundtable discussions on: Tech Leadership Roles, Executive Leadership and Presence, Tech Platforms, Business Partnerships, and Business Conversations. Thank you to our advisors: Nehal Mehta, Sreelakshmy G, Colleen O’Brien, Dhaval Shah, Sandhya Parameswara, Shirelle Francis, Anamarie Franc, Sahiti Bayana, Keri Smith, Geetha Gandhi, Ebony Burroughs, Amina Sartaj, Laura Sewell, Natasha Eichman, and Emily Colby.

Keep an eye for WIC’s next exciting initiatives:

Announcing the first WIC 100 Influencer NFTS! 

  • Get your WIC Influencer Limited 2022 Edition NFT: Pre-Order Now! 

The Exclusive Gold Edition NFT Includes Access to:

  • Annual Access Pass
  • WICxIcons Celebration Dinner
  • #WICxSummit2023 Speaker Opportunity

 

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Launching #WICxTOP100 Campaign: Designed As A Perfect Cosell GTM Solution for Women Tech Founders

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Do you remember a time when you were so excited about something that you didn’t know how to share all the details to get others excited?

Well, here at Women In Cloud we are going through that same type of excitement, and we completely forgot to share all the details to get our community just as excited!

Last week, we launched our marquee Cosell GTM and content development campaign called the #WICxTop100. The entire campaign is designed to help women tech founders build, plug, and play GTM content during the busiest season of the year, all while making it easy to participate in the upcoming 4 month campaign.

The intention behind this campaign is recognizing that building cloud cosell GTM is very expensive (usually costs over 20K or more), labor intensive (usually one to two resources), and many founders do not have the digital marketing experience needed. After having many conversations, the community came together to pull an integrated hybrid campaign that focused on the following benefits:

  1. Brand Development and Awareness : provide assets to easily build brand within the tech industry
  2. Customer Demand Generation : invitations to events and experiences to meet people
  3. Build Partnerships with Hyperscalers and Channel Partners : connect to hyperscaler programs to establish partnerships
  4. Generate Lead via Marketplaces : showcase SAAS solution and offers to attract customers
  5. Increase knowledge to become world class entrepreneurs

Now the question is how does it work?

  1. To take advantage of the #WICxTop100, our plug and play GTM engine you need to take ACTION. This means you need to signup to be invited to engage in the Cosell activities. Signup here.
  2. Once you signup, you will be invited to participate in the many GTM activities.
  3. You will also be given a dedicated template to create your content so we can jointly promote to create access to customers, partners and future employees.

What can you create through this campaign?

Here is a list of assets you can develop. It is up to you and your company to decide what outcomes you want to accomplish.

  • Joint Press Release
  • Blog Post – Sharing Insights
  • eBook or High Value Asset
  • Customer Offer on marketplaces
  • Solution Spotlight and Demos
  • Webinar Content
  • Customer List
  • Partner List
  • Press Kit – You and/or company
  • Email Nurture Campaign
  • Formulate a Perfect Solution Narrative
  • Cosell Messaging Framework
  • Philanthropic Story and more

What will you receive when you participate in the #WICxTop100 Founder Campaign?

  • Get educated: 4 hour bootcamp on Building Cosell Partnership with Cloud Hyperscalers
  • Meet Influential Executives at the #WICxIcons 2022: Executive Dinner at Seattle, WA
  • Get seen by Fortune 1000 companies – Top100 Enterprise Ready Cloud Solutions List
  • Get featured on Industry stages and community stages
  • Create unique content for your business
  • Get invited to participate in Microsoft #Buildfor2030 Hackathon and opportunities
  • Monthly roundtables to meet fellow women tech founders and explore joint partnerships to scale
  • Connect with Boeing, Accenture, Insight, Microsoft, Avanade, Teradata, Google and more
  • Get invited to participate in Cloud Accelerator 8.0

What is the roadmap for me and my company to participate?

Every experience that is design is to help you achieve goals within your GTM plan.

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Wondering? If you are ready or not?

Take a free Cloud Cosell Marketing Assessment.

It takes 15 minutes but you will know the reality of how much you need.

If you see lot many reds and oranges, then you are 100% ready to participate.

Actually, the reality is that you need it more than anyone else. It is an indication that you must invest in GTM activities.

What are the qualification criteria for selection?

  • Companies with at least one woman in the C-level role with decision making power in the company
  • Based anywhere across the globe
  • Solution Built on Cloud Hyperscaler platform such as Microsoft Cloud, AWS, Google Cloud, Salesforce, IBM Cloud and/or AliCloud.
  • Those targeting enterprise opportunities in any industry sector with a potential to scale
  • Must be in business for one year with one pilot customer and developed a cloud solution
  • One or more of the business’ solutions directly impact one or more of the 17 UN Sustainable Development Goals (SDGs)
  • Looking to Cosell their solutions through Microsoft, Google, AWS, IBM, Salesforce and their distribution channels

What will it cost?

  • $129 plus 3.49% processing fee to get access.
  • Deadline to apply : Oct3rd, 2022

Where can I signup?

Learn more here: https://womenincloud.com/wicxtop100/

Apply Here: https://womenincloud.submittable.com/submit/231817/wicxtop100

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