
In a world increasingly driven by data and speed, Jennifer Zarate chose to lead with something more timeless: story.
Jennifer first discovered journalism in high school and spent more than a decade reporting in front of and behind the camera. In newsrooms and field reports, she sharpened her instincts not just as a storyteller, but as a listener. A witness to complexity. A believer in connection.
That belief eventually led her to Microsoft, where she helped reshape how stories of innovation, access, and equity were told. As a Senior Communications Manager, she wasn’t just producing content; she was building platforms. Together with her team, she launched the Microsoft Partner Innovation (MPI) Vodcast, a video podcast that became a global stage to celebrate stories of progress with purpose.
Through it, she amplified bold initiatives: the Black Partner Growth Initiative, Microsoft Build for 2030, and women-led ventures using technology to tackle global challenges. The work expanded access, gave visibility to voices too often left out of the spotlight, and transformed storytelling into a force for inclusion.
On LinkedIn, the MPI Vodcast drew more than 163,000 views, 300,000 impressions, and thousands of engagements. These numbers reflected more than reach—they represented trust, impact, and the collective effort to create thoughtful, engaging content. Jennifer understood that reach means little without resonance. Her work didn’t just perform; it connected.
Her time at Microsoft was a turning point. She evolved from a “one-woman band” to a cross-functional collaborator, learning to scale impact through teams, tools, and strategy. That growth set the stage for what came next.
As Founder and CEO of Growth Mindset Media, Jennifer now partners with mission-driven leaders to craft stories that build credibility and spark influence, while helping them show up with clarity, confidence, and connection. Her mission remains steady: to amplify diverse voices and ensure every community feels seen, heard, and valued.
“When every community is reflected in the stories we tell, possibility becomes power, and that is the story I strive to share.” – Jennifer Zarate
And for a generation still waiting to see themselves reflected in the world they help shape, that kind of story might be the most powerful one yet.
About #empowHER50 campaign: This campaign celebrates women leaders at Microsoft, past and present, who have been instrumental in democratizing access to technology, opportunity, and growth. By honoring their contributions over the last half-century, this campaign highlights stories of resilience, innovation, and inclusivity. Through digital spotlights, a commemorative coffee table book, live recognition events, and more, the campaign inspires collective action toward achieving equitable societal goals. To learn more about empowHER50, please visit https://womenincloud.com/empowHER50





