For decades people, companies, and governments have debated the need for paid parental leave (and other medical and family support for employees). Researchers at the Universities of Bristol and Essex studied more than 3,500 new parents and discovered “only 27.8 percent of women are in full-time work or self-employed after childbirth, compared to 90 percent of new fathers.”  It is important to recognize that all employees can benefit from parental leave policies, and women often carry the bulk of caregiving responsibilities without adequate support from their employers, which can hinder their career advancement.

Despite this decades-old debate, and seemingly little momentum in the US, the technology sector’s parental leave benefits do stand out compared to other industries. Zippa statistics revealed that “the technology sector leads the private sector in offering parental leave, with 30% of tech workers receiving access to paid family leave.” This is a fantastic win with industry giants like Netflix offering up to 52 weeks of paid primary and nonprimary parental leave. While others like Spotify, Bumble, and Adobe offer a range from 16-26 weeks of primary and nonprimary parental leave. Focusing on employee benefits, in particular parental leave, seems to be trending positively in the tech industry despite layoffs and conversations around the recession.

Emphasizing and prioritizing parental leave is mutually beneficial for employees and employers. Chris Freitas reported for KBI that companies see increased employee retention, an easier ability to acquire new talent, boosted productivity and employee morale, improved mental health and well-being, and increased public and private investments when they offer paid parental leave. The United States is among the limited number of nations acknowledged by the United Nations (193 members at present) that do not mandate a certain amount of compensated parental leave, the responsibility of determining such policies falls upon employers and business leaders.

Tech leaders and companies must continue to set the standard for employee benefits, in particular parental leave. Tech however is not removed from issues like the gender pay gap, workplace harassment, and more that still plague the overall working culture. Reports show that despite tech being a standout for parental leave, day-to-day standards are causing women to leave the field. Currently, many women in tech are having to trade off certain perks of working in tech, like parental leave benefits, for less money than men in similar roles, little to no women role models, and gendered harassment. On top of that parental leave benefits are often limited to childbirth and exclude additional family-building options like adoption, surrogacy, IVF, nonprimary leave, and more. 


6 ideas for your companies to setup solutions for working moms:

  • Digital ESG framework “SAFE”: Implementing a digital ESG framework known as “SAFE,” workplaces can take steps to make women feel safer. This includes measures such as closing the pay gap, promoting female career progression, creating clear and transparent policies regarding sexual harassment, and incentivizing training in civility and equity.
  • Flexible Working Hours: Offering flexible working hours can be a game-changer for working mothers. It allows them to better balance their work and personal responsibilities, which can improve productivity and employee satisfaction.
  • On-Site Childcare: Providing on-site childcare services can be a huge relief for working mothers who struggle to find affordable and reliable childcare options. It can also help reduce absenteeism and improve morale.
  • Paid Parental Leave: Offering paid parental leave can be a valuable benefit for working mothers who need time to recover after childbirth and bond with their newborns. It also shows that the company values and supports its employees’ family life. Furthermore, creating policies that include family planning options like adoption, fostering, IVF, surrogacy, and more emphasizes that employees will not have to choose between family and a successful career.  
  • Remote Work Options: Allowing employees to work from home or remotely can be especially helpful for working mothers who need to attend to their children’s needs throughout the day. It can also reduce commuting time and expenses.
  • Career Development Opportunities: Providing career development opportunities such as #WICxInsiderCircle program can help working mothers advance in their careers while also balancing their family responsibilities. This can include mentorship programs, leadership training, and opportunities for job sharing or part-time work.


Women in Cloud (WIC) is working to create $1 Billion in net economic access for women professionals and entrepreneurs in tech, and WIC is also working to create leadership development and growth for women in tech. Having more genders at the tables where decisions are made and policies are decided means more people can be represented, policies can accurately reflect the needs of the employees, and decisions can be more inclusive of all genders and family planning options. Having meaningful parental leave benefits and policies is the best option for all parties because it encourages company growth, employee retention, and economic outlook. 

Happy Mother’s Day to the Women in Cloud community members who are mothers, guardians, and/or caregivers. We thank you for your commitment to helping our next generation and we applaud you for continuing to work, advancing your career, and leading this industry into the future. 


🌷G I V E A W A Y🌷

In honor of Mother’s Day we are going to gift one lucky someone Starbucks card valued at [$25]

To enter the Contest visit our Instagram, Facebook, or LinkedIn page!!


(The Winner’s name will be announced at 9am PST on May 15 2023)

As a Co-Founder and President of Women In Cloud, I’m passionate about engaging Fortune Brands to unlock infinite economic access for women to build a successful business and their leadership brands to lead digital transformations. To achieve that vision, we want to thank our foundation partner Microsoft and their entire partner ecosystem to work closely with us to represent women-led tech companies, helping them transform their businesses model and drive inclusive economic opportunity.

One of the strategic initiatives we partnered was Microsoft #BuildFor2030 initiative, with a goal to explore, showcase and innovate transformational solutions & services that advance the U.N. Sustainable Development Goals (SDGs), a set of 17 initiatives focused on creating a more inclusive, equitable and sustainable world by 2030.

Last year, we participated in a game-changing #buildfor2030 hackathon where all the WIC portfolio companies participated to unlock new industry solutions around five themes — gender equality, climate action and sustainability, digital inclusion and accessibility, enabling the nonprofit sector, and empowering communities.

Microsoft #BuildFor2030 Hackathon

Congratulations to the Microsoft #BuildFor2030 Hackathon winners

We are so excited to reveal the #Buildfor2030 Winners from the Women In Cloud Ecosystem.

I’m so proud of our portfolio companies to lead innovative thinking and commitment to creating an inclusive economy.

Together, we are all committed to driving collective action with Fortune Brands like Microsoft, Accenture, Avanade, Boeing, Insight, Teradata, and others to drive change and make a difference.

I personally want to recognize Rodney Clark for sponsoring the #BuildFor2030 initiative that truly changes lives, creates new jobs, and brings net new innovation on the cloud platform. The team led by Gena Goh and Karen Fassio for making this vision truly possible in the current economic climate for women tech founders.

Learn more about the #Buildfor2030 Hackathon Winners

Learn more about Women In Cloud Solution Marketplace

Get access to all this and more at the Women In Cloud Annual Summit where we will recognize our Portfolio Companies and their contributions.

There’s a 15% OFF on your ticket’s purchase going on. The only thing you have to do is use the code 15-OFF.

Remember to join WIC’s digital network for more information about upcoming events, products, and promotions!





Project Entrepreneur, a program by UBS focused on increasing the success of female founders, in partnership with Hello Alice, a multichannel platform that helps businesses launch and grow, recently announced a program designed to help level the playing field for female founders of color and close the gap in obtaining equal access to capital. The program is titled “Democratizing the Friends & Family Round,”. It will award $25,000 grants to 30 participants and reinforce UBS’s commitment to addressing wealth inequality.

EQUALIZING the playing field

Black and Latinx female founders receive less than 1 percent of venture capital. The funding gap that entrepreneurs of color experience happens well before they prepare to raise their first venture round. Nearly 40 percent of early-stage entrepreneurs raise initial funding through friends and family rather than through credited investors. Most entrepreneurs of color do not have access to a network that can provide them with the necessary funding. This is because of the racial wealth gap, which is the disparity in median wealth between people of different races. This gap prevents them from testing their innovations, hiring key talent and having the runway to grow and raise future investment.

“Funding disparities that founders of color experience represent a failure of the system, not of the founders,” said Jamie Sears, Head of Community Affairs & Corporate Responsibility, Americas at UBS. “Our mission at Project Entrepreneur, is to support and help level the playing field for female founders with the tools, resources and supportive ecosystem they need to succeed. This program plays an important role in closing the equity gap for female founders of color and accelerating the growth of their companies.”

“As a Latina-owned company, we know firsthand how difficult it can be to raise venture funds,” said Elizabeth Gore, Co-Founder and President of Hello Alice. “We started Hello Alice to provide access to capital for New Majority owners, and we are excited to work with UBS on this grant program to help female founders of color get a head start with their businesses.”

How Hello Alice and UBS will empower founders

Each founder will receive $25,000 in grant funding. They will also have access to virtual coaching and other skill-building opportunities with UBS and Hello Alice. All applicants, regardless of whether they’re shortlisted to the final 30, will receive free access to thousands of curated resources. They will also have access to a community of 450,000+ business owners through Hello Alice.

To be eligible for the program, applicants must be leading a high-growth company registered in the U.S. The company must have at least one founder who identifies as a woman of color. The deadline to apply is November 10, 2021 and winners will be announced in late January 2022. Full application details can be found at: Small Business Funding Center

About Project Entrepreneur

Project Entrepreneur is a flagship program by UBS. Above all, the program is on a mission to change the status quo female founders by increasing their investment readiness, connecting them to the networks and resources they need to grow and scale their companies and expand the ecosystem of support that advance women entrepreneurs. Since 2015, Project Entrepreneur has trained and supported more than 1,800 female founders. Alumni have gone on to raise more than $60M in capital.


In partnership with Hello Alice, Women in Cloud is rolling out a fun giveaway to get all of you involved to support their audacious goal of reaching 1M small business owners through their new Small Business Funding Center. To get Involved here are three steps to win $50 Starbucks Gift Cards:

  1. Visit Hello Alice Small Business Funding Center
  2. Register for Hello Alice Account
  3. Apply For $25,000 Grant if you qualify
  4. Share with your favorite entrepreneurs to increase the chance to win the Starbucks card

About UBS

UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. UBS is the largest truly global wealth manager. It is a leading personal and corporate bank in Switzerland. It has a large-scale and diversified global asset manager and a focused investment bank. The bank focuses on businesses that have a strong competitive position in their targeted markets, are capital efficient and have an attractive long-term structural growth or profitability outlook.

UBS is present in all major financial centers worldwide. It has offices in more than 50 regions and locations, with about 30 percent of its employees working in the Americas, 30 percent in Switzerland, 19 percent in the rest of Europe, the Middle East and Africa and 21 percent in Asia Pacific. UBS Group AG employs more than 72,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).

About Hello Alice

Hello Alice is a free, multichannel platform that helps businesses launch and grow. Hello Alice has a community of nearly 500,000 business owners in all 50 states and across the globe. It is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies and institutions looking to serve small- and medium-business owners to ensure increased revenues and promote scale. Hello Alice is a Latina owned company founded by Carolyn Rodz and Elizabeth Gore. Above all, we believe in business for all by providing access to all owners including women, people of color, veterans and everyone with an entrepreneurial spirit.

Revolutions cannot thrive without our industry being reshaped by those that are at the core of its future. At Women in Cloud, we have learned the power of collective access and action to ignite stronger leadership and economic opportunities for women in technology, through the 2030 UN Sustainable Development Goals. Welcome to #WICxUNGA 2021, where like-minded industry leaders, executives, investors, entrepreneurs and community members come together to share the new narrative that is accelerating digital transformation, economic opportunity, global inclusivity and proven leadership development for our community and beyond.
The #WICxUNGA event will capture powerful dialogue through unique activations focused on UN SD goals, including gender equality, sustainability, decent work and economic growth, industry innovation and strategic partnerships to achieve our collective mission and vision. We’ll cover social responsibility and collaboration to eliminate inequalities and injustices, including TED-like workshops, plenary sessions, roundtable discussions and a pitch challenge. 

Experience a community event unlike any other that dives deep into addressing the challenges we face today with next generation solutions harnessing AI for good, sustainability, building trusted partnerships and networks, becoming effective strategic advisors and developing career growth opportunities focused on leadership acceleration.

How are thought leaders today changing the narratives for tomorrow? This is #WICxUNGA 2021.

We are so delighted to bring you three unique and creative experiences by our partners.

Presented by IBM : AI Innovation and Ethics Track

Thought Leadership Session: Using AI Innovation To Achieve The UN 2030 Sustainable Development Goals

AI and climate change has been an area that has been gaining a lot of traction in recent years.Today’s cloud age of digital technology drives remarkable advancements at phenomenal speed. This plenary session will examine how AI Innovations can help us achieve the UN 2030 SDG’s and their potential ethical issues that are likely to bring forward, their impacts on economic equity and access for women.

AI Innovation & Ethics Unplugged Roundtables

If AI is our future, what is it really telling us? This is a session hosted by experienced leaders utilizing a group discussion format to allow attendees to share their own valuable inputs on specific AI-related topics and their potential ethical issues that is likely to bring forward their impacts on economic equity and access for women to design the strategies for Women In Cloud – AI Ethics Coalition 2022 charter. Your input, your voice and your ideas will help us shape the future of the AI Ethics Coalition. Get engaged, connect with other thought leaders and join our collective action.

Presented by Microsoft: Cloud Hands On Lab & #Buildfor2030 Hackathon

Hands on Cloud Day: Provide attendees with access to a free Hands-On Lab experience to get their hands “Cloudy” and deepen their Azure foundational knowledge.

#Buildfor2030 Hackathon and Ask Me Anything Session: An innovative hackathon that seeks to drive transformative solutions and services into development to further the UN Sustainable Development Goals (UN SDGs). Through this learning and community-building journey, together we are accelerating innovation to power a more inclusive economy.

#CloudJobs Diverse Recruiting: A digital job fair offering a meet and greet experience with hiring managers and recruiters, where women can meet with companies actively seeking and recruiting talent, benefitting both the company and the job seeker by aligning talent with employment opportunities.

Power Talk: What’s Next After Cloud Certification? How to Pursue Your Dream Job: Sometimes when we reach one destination it’s actually just the beginning of a new journey.  Cloud Certification is just the first step of many in your new career path.  Learn how to develop the right strategy, skill sets and approaches to landing that dream job you have been searching for.  Discover the best practices of how to market yourself in a highly competitive marketplace and understand what companies are looking for in today’s ideal candidate.

Power Talk: How to Secure a Job in the Trillion Dollar Cloud Industry : The Cloud Technology industry continues to grow at incredible rates, and so do the opportunities to become part of this trillion dollar marketplace.  But where do you begin?  Learn how to search, apply and prepare for securing a cloud technology job today that matches your skill sets and vision for success, even when there is a growing number of talented candidates out there.  Here’s your chance to find that competitive advantage you’ve been hoping for.

Presented by JP Morgan Chase : Leadership Acceleration Track

Workshop: How to Become a Strategic & Effective Advisor (Panel & Demos): What if we all tapped into the natural born leaders that we already are? Strategic and effective advisors are not taught, rather learned from experience.  Learn how to tap into the innate personal power and leadership skills you possess to become advisors to others, enabling you to grow in your career, support others in their own growth and have access to achieve more advancement opportunities in the future. This is the power of purpose-driven leadership in action.

How to Build a High Trusted Relationship (Workshop): What if our greatest relationships start with one powerful story? Often we find ourselves in a position where we have to prove and demonstrate our knowledge to others in order to get noticed or validated. Learn techniques on how to create a strategic business narrative that is built on trust, authenticity and human connection so you can develop the strongest personal and professional relationships possible. This is where your voice cultivates real business growth.

Get access to all this and more at the 2-Day Signature Event. 

Visit for full event details.