The Women in Cloud and Fortune 100 Lunch and Learn Series is here again. 

This time, we’re excited to have Salesforce Ventures teach us the ins and outs of corporate venture investing. Whether you’re looking to raise funding from the corporate ecosystem, or just interested in learning more about investment strategies, this event is for you.

The event will take place on Friday, April 22, 2022 from 10a – 11a PT / 1p – 2p ET.  

During the event, we’ll cover topics like:

  • The Basics of Investing and How Corporate VC is different
  • Understand Deal Structures
  • How to prepare for your pitch
  • Conducting due diligence, risks, and closing the deal
  • Articulating the return on investment

In addition to these topics, we’ll also be able to ask the panelists our questions about the industry. 

Attendance for this event is entirely free— and only a quick application is required. 

100 limited spots available.  Apply early.

We look forward to seeing you there! 

Learn more here: https://www.womenincloud.com/wicxfortune100-lunch-learn-series/

The tech industry is full of possibilities. Especially nowadays that everything is migrating to the cloud. The pandemic caused a “digital transformation” revolution, and many companies had to think out of the box and develop new ways to keep functioning.

Microsoft, for example, experienced in two months the growth they expected to happen in two years. 

The truth is that cloud computing will keep growing fast in the upcoming years. And with that growth, the market size will also increase and get bigger.

Even today, cloud computing is an excellent opportunity (and tool) to create a business. The number of “as-a-service” businesses such as Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS) is increasing day after day.

At Women In Cloud, we’d love to invite you to access the free Cloud Solution Building Suite in partnership with HelloAlice.

HelloAlice’s mission is to ensure every entrepreneur in the New Majority has what they need to launch and grow their own small business adventure.

It contains a series of how-to guides to guide you through every step of bringing your cloud-based idea to life. It’s a great tool to get solid insight from the industry’s experts and tips and tricks to make your journey much easier.

Take a look at what you’ll learn from the Cloud Solutions Building Suite:

For more information, please visit the Cloud Solutions Building Suite

Inflation Just hit 7.5%.

The first month of 2022 saw a historic rise in inflation. According to the Bureau of Labor Statistics’ latest Consumer Price Index report, January saw the largest 12-month inflation increase since 1982, topping out at 7.5%.

It’s clear that we’re still feeling the downstream effects of a global pandemic and troubled supply chain. While some analysts believe inflation will soon begin its slow descent, it’s still having a massive effect on business owners, many of whom narrowly survived the pandemic.

This isn’t good news for tech startups, especially if they’re led by female tech entrepreneurs, who have already endured unique challenges over the past year. But challenges present opportunities for growth too. Let’s take a look at how tech entrepreneurs can develop inflation resistance and come out stronger than ever.

Inflation Complicates SaaS Business Decisions

One of the main business challenges during times of significant inflation is how to make ends meet and, hopefully, remain profitable. As inflation pushes the cost of materials and manufacturing up, traditional businesses need to make hard decisions about cutting expenses and altering their product prices.

Working in the SaaS solutions space, tech entrepreneurs face a similar dilemma, but the nature of their product and pricing model introduces a new layer of complexity. Here are some of the key questions that my SaaS colleagues are asking:

  • How should tech entrepreneurs account for exploding upkeep costs in their software pricing?
  • If we’re billing monthly, how can we optimally communicate price increases to our clients without losing them?
  • How can we convert monthly clients to multi-year contracts? 
  • Since our main operating expenses are employees, how can we cut costs while keeping employees fairly paid?

In some cases, tech startups don’t even have the luxury to consider these questions — inflation wiped them out before they were able to scale. After all, as inflation begins, the input costs required to run a startup soar. That means startups must be resilient enough to handle rising costs of electricity, real estate, other components of general expenditure. Here are a few steps entrepreneurs should consider to accomplish this resilience.

1. Strategically Raise Prices

Of course, as basic operating costs rise, your software prices must rise too. But in the SaaS world, raising monthly software prices can lead to plenty of customer complaints. The question tech entrepreneurs should be thinking about is: “How can we raise prices and prove that we’re too valuable to walk away from?”

The first step is communication. You should make the case to your clients that the price rise is necessary and fair. But don’t stop there. Consider treating this moment as a chance to upsell your clients with volume discounts. That way, you win more of their business, and they get the additional value they were looking for. 

2. Pay Attention to the Labor Market

Traditional business owners and entrepreneurs are in a unique position to help ease the pains of inflation on their employees. Some states require businesses to raise employee salaries alongside inflation, but even if your state doesn’t, it’s important that you treat your employees’ salaries as essential expenses — even if money is tight.

Remember, your workers are experiencing higher living costs too. Matching their salary with inflation isn’t a raise — it’s avoiding a pay cut. Entrepreneurs who don’t adjust salaries will likely incur higher costs later, as their workers leave and they need to find new hires at elevated expected salaries.

That’s why it’s essential to stay apprised of labor market conditions. Sometimes the cost of keeping your tried-and-true employees onboard is more cost-effective than scrambling to find new hires during a period of intense inflation.

3. Lock in Long-Term Contracts

While it’s great to have clients billed on a month-by-month basis, signing long-term contracts can really help tech businesses weather unexpected conditions. After all, monthly clients can be very reactive to price changes. But signing multi-year contracts, often involving a discount for the client, ensures that you can depend on their business until the term is up. 

That said, it’s important that your multi-year contracts bake in annual price increases and CPI adjustments. This controls for hard-to-predict fluctuations in the market and inflation, and it guarantees that your contract will remain as valuable this year as it was last year. 

4. Invest in Business Growth

Tech entrepreneurs understand that there are unique opportunities within every hardship they face. It isn’t enough to survive this inflationary period — set your sights on thriving so you can come out of it stronger than ever.

If you’re interested in attracting more customers and accessing an exclusive network of professionals and investors, consider joining Women in Cloud’s digital co-sell marketing program. Apply today! 

5. Take Cash Management Seriously

The past year has shown tech entrepreneurs that they must always expect the unexpected. To thrive in harsh conditions, startups must take cash management seriously, storing emergency funds to hold them over through rough patches and future-proofing their pricing and client acquisition strategies.

Tech entrepreneurs should also think carefully about the hidden effects of inflation. For instance, as you raise your prices to account for rising operating costs, it’s possible that you’ll shift into a higher tax bracket. If the government hasn’t adjusted brackets to account for inflation, then you might be paying more in taxes even though their earnings haven’t really grown.

Even though we’ve entered an unprecedented inflationary period, your business can still flourish. Understanding the nuances of inflation can help you make the right decisions to keep your employees and customers happy and help your business weather the storm.

Join the Women In Cloud community to learn more about how your tech business can get access to solutions to mitigate your challenges around the current climate.

JPMorgan Chase, one of Fortune 100 top companies, has joined forces with Women In Cloud to accelerate gender inclusion and equality in the tech industry.

On February 25th, we would love it if you joined us at the WICxFortune100 Lunch & Learn Series. It will be the perfect opportunity to connect and learn from JPMorgan Chase’s top leaders and decision-makers— and an amazing opportunity to learn how to do business with JPMorgan Chase and understand their company culture.

What to expect from #WICxFortune100 Lunch and Learn Series?

  • Access to job opportunities focused on digital transformation
  • Learn how  to navigate and do business with JPMorgan Chase
  • Create new connections with key leaders of the industry
  • Learn about innovative enterprise-ready cloud solutions by women tech founders via Cloud Solution Showcase

#WICxFortune100 Lunch and Learn Series is a unique and enriching experience for women tech entrepreneurs to connect with Fortune 100 companies, learn about digital transformation opportunities, and accelerate gender equity.

Attendance for this event is entirely free— and only a quick application is required. Once approved, you will be granted access 10+ WICxFortune100 events in 2022

We look forward to seeing you there!

Learn more here: https://www.womenincloud.com/wicxfortune100-lunch-learn-series/

Women in Cloud, is pleased to announce Advocat.ai as the winner for the 2022 #CloudInnovateHER Global Pitch Challenge held at the recent #WICxAnnualSummit 2022. This pitch challenge was designed to showcase enterprise solutions developed by women tech entrepreneurs. Top finalists were selected from the previous #CloudInnovateHER Pitch Challenges which took place throughout 2021.

Women in Cloud is a community-led economic development initiative taking action to accelerate massive societal impact at an unprecedented pace. We are going to generate over $1B in net new global economic access for women entrepreneurs by 2030 through partnerships with corporations, community leaders, and policymakers.

About Advocat.ai

Advocat AI enables each in-house attorney to do the work of 7.7 in-house attorneys, while increasing accuracy and reducing legal risk.

 

We invite you to learn more about the other finalists and solutions developed by women tech founders in the WIC Solution Marketplace.

Women in Cloud’s programs are designed to help women tech entrepreneurs to win enterprise opportunities, get access to cloud credits, get access to subject-matter experts & executives, a global network with the ultimate goal of creating economic growth and job opportunities that are aligned with the UN goals.

A hearty congratulations goes out to all of our finalists of the 2022 #CloudInnovateHER Global Pitch Challenge

 

This experience was supported by industry leaders like Accenture, Insight, Hitachi Solutions, M12 – Microsoft’s Venture Fund, Microsoft, Teradata, IBM, Boeing, Meylah, Global Affairs Canada, JPMorgan Chase, and Tackle.io, who are also core contributors to creating access to enterprise business opportunities to more female tech entrepreneurs. We received many inspiring and innovative solution nominations through 2021.  Solutions were evaluated for originality, market feasibility, and use of Cloud and AI solutions.

 

 

Learn how to get your solution enterprise-ready and become co-sell and co-market ready through the WIC Co-Sell Cloud Accelerator. Deadline to apply for the 7.0 cohort is February 18, 2022.

Stay tuned for more information and to join us at the next WIC Signature Event #WICxIWD 2022. See our full list of upcoming events and secure your WIC Annual Access Pass today.